The serious
stuff...

Our Manifesto

Everybody is welcome. No shaming or blaming. We're in this together, people.

We take on the big stuff by spotlighting ordinary folk who tackle everyday oppression and discrimination head on.

People are mostly kind and not bad. Let's celebrate that.

We are so over mainstream motivational quotes.

Compassion and empathy. Compassion and empathy. Compassion and empathy.

We are not striving for women to be the same as men. Men are as fucked up as the rest of us.

Some of us like pink. Some of us do not. It's just a colour.

We love honesty and real feelings more than political opinions.

We're not looking for purity. We're looking for people who want to do better.

We are all accountable. No matter what form we take in gender identity, race, ability, class, sexuality, immigration status, faith...

We want to dismantle the values and systems that label us on what we are, not who we are.

We have more in common than we do apart. We have to think about why these values and systems exist and get uncomfortable.

If you're reading this and thinking 'what values and systems?' 

Merredin, your mum, has been turned down for a job because she's too old.

George, your teenage brother, has an addiction to porn.

Jonet, your cousin, has reported a rape.

Albia, your colleague, has been stopped by a security guard because she's Latina.

Stephan, your uncle, is having manic suicidal thoughts.

Tariro, your next-door neighbour, has a broken rib because she irritated her partner.

Lennox, your friend's dad, has just lost access because the court is biased against fathers.

Edie, who gets on your train, had her genitals mutilated when she was 4 to keep her pure.

Dave, your Uber driver, is having cancer treatment because he was too embarrassed to seek help and kept putting it off.

Lin, who did your pedicure this morning, is being forced to work for free.


Every time we talk about these ordinary moments of living in today's lopsided world, the small acts of solidarity that allow us to connect and find common ground: we get to know ourselves a little better, honestly and openly.

And that's a good thing, right?